Film Production Glossary


Advertising Goal

There are three different goals that any advertising campaign aims at, although one of them tends to take precedence:
Popularity: To introduce and distribute the product, service or company.
Information: To inform people about the product, service or company.
Image: To strengthen or change the popular image of a product, service or company.


Animated sequence of static images, for example or that help visualizing and laying out ideas.

Author's Film

Author's Films are a movie genre which is desfined by the directors' high artistic freedom and influence when compared to other genres in which the producers normally hold the power to make final decisions. For example, author's film directors usually write the scripts for their movies themselves. Making an author's film is a huge challenge to any director as it requires vast knowledge and experience in many areas of artistic creativity.