Film Production Glossary

C

Call Sheet

A call sheet provides information about the schedule and on each shoot day to and crew. Also, it provides a quick reference regarding weather forecast, sunrise and sunset, what scenes are being shot and general organization of the day. It usually also lists the phone numbers of members of crew and production.

Casting

Casting is the process of finding the most suitable actors for a production. A production company may hire a casting agency to do this or organize their own casting. Actors are cast by way of auditioning, photographs or demo videos. Many aspects need to be considered when casting for a production, therefore it is crucial to consult an experienced casting agent: they'll know if there are problems with actors that may lead to delays during production.

Cast

The term cast refers to the actors on a production.

Color Correction

Color correction is an important step in the post production of RED ONE footage. The RED ONE records in REDCODE . During color correction the white balance and color levels of the raw footage are adjusted. Crucial for color correction is the gradation graph. The RED ONE records linear images and therefore a linear gradation curve, aiming at being able to record as much information as possible. Owing to this, RAW footage does not look particularly attractive at first sight; only once the color is adjusted it presents itself in its full beauty.

Color Grading

Color Grading is the process of setting the final lighting and look once the footage has been edited. Often, the works closely with the color timer in order to convey his own vision.

Container Format

A container format is a data format that serves as a pool for various other formats, commanding the structure of how the content of the container is saved and stored. PDF is a well-known container format, while in the world of film and video the most widely accepted formats are AVI and MOV. Most often, container formats contain and join up video- and audio tracks. Containers may include different codecs, e.g. an AVI may include Xvid codec or MPEG-4 video and MP3 audio. WAV files usually contain uncompressed audio tracks. Also, there are container formats that may contain subtitles or menu structures.

Core Statement

The core statement summarizes the intentions and marketing goals of an advertising campaign and is developed by the agency or the production company. Its development is based on certain key questions, for example: Which quality of the advertised product is most highly valued by the customers? How should the product differ from competitors? What makes the product unique? What would convince the peer group of the product's quality? Out of these and other questions the core statement emerges. At first it is usually rough and imprecise, however, in its finalization it may even develop to become the campaign's slogan.