Film Production Glossary


Pack Shot

The pack shot is a shot of the advertised product that clearly shows its name and packaging. Pack shots should be long enough for the viewer to register and memorize the product.


The audience's perception is an important point to consider when planning for any film or other artistic or marketing project. Perception can roughly be split into five phases:

1. Introduction: In order to get in touch with an audience it has to notice and start paying attention to the film's content. Therefore, the film needs an activating message or proposition.

2. Reception of Information: Once the audience has noticed the film, the next step is to keep the communication going. The content has to able to be seen, heard or read and therefore be logically structured and manageable.

3. Processing of Information: The content has to be understood by the audience. It is crucial to avoid misconceptions or false information by careful planning.

4. Retention of Information: For the successful conveyance of a message or content it is important for the audience to retain and remember it.

5. Effect: The film should have a positive effect on the audience, which is implemented by an interesting, sympathetic or simply believable message. A successful message motivates the audience to agree with it rather than simply understand it.


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A pitch is a competition by production companies for a job. With commercials, for example, the advertising agency will ask a number of production companies to draft a quote and make suggestions regarding locations and key crew. For that purpose, the agency usually hands the companies the treatment and story board for reference.

PL Mount

The Red One is equipped with a PL-Mount which allows the use of cinema lenses. Also, there are Nikon mounts, Leica mounts, the Birger mount etc.

Post Production

The term post production refers to the entire workflow of processing the footage from after the shoot to final , i.e. digitizing, editing, , sometimes inserting special effects etc.


Abb. for pre-production meeting. During the PPM all important decisions regarding the production are made, normally by the production team, the director, the DoP and the client.

PPM minutes

Meeting minutes record the meeting and lay out all decisions made during the meeting.

Production (Production Procedure)

To start with, the client provides the production company with a brief outlining relevant information for the project. Based on the brief, the production company then comes up with a concept// which is presented to the client in form of a and . Sometimes, an is produced as well. During the presentation directors and DoPs are suggested. The director who gets the job writes a DI and an initial quote is calculated. Only once a script has been written and a story board created a definite budget can be drawn up. On grounds of the script the production company scouts locations, organizes castings, insurance, equipment and contracts crew members. Also, post-production is being coordinated and a pre-production meeting held. Once everything is organized, are issued, and then it's time to shoot. The footage is digitized after each shoot day, and the editor begins to . Once the rough cut is finished and approved, the online and sound edits are created, and, if applicable, effects added. Then, the clients buy-off the film and a master is made.


Props is an abbreviation of "properties" and describes the objects that are used, touched or carried by an actor on screen. It is also a job description for the person responsible for the props on set.