Sony Alpha 7 IV

The Sony A7 IV is a mirrorless camera designed for both photography and video.

With a 33-megapixel full-frame sensor, it delivers an image quality pictures with great detail and 10 stops of dynamic range. The processor ensures fast performance, allowing for continuous shooting at up to 10 fps with AF/AE tracking.

The Alpha 7 IV also offers 4K recording at 60p with full pixel readout and no binning, delivering sharp, high-quality video. The camera supports 10-bit 4:2:2 internal recording and features Sony S-Log 3 and S-Cinetone.

Autofocus is lightning-fast and accurate, with 759 phase-detection points covering 94% of the frame, and real-time Eye AF for both humans and animals. The 5-axis in-body image stabilization ensures sharp images and smooth video, even in challenging shooting conditions.

The Alpha 7 IV’s body is robust and ergonomic, with a vari-angle touchscreen LCD and an improved grip for comfortable handling. Dual card slots support CFexpress Type A and SD UHS-II cards, allowing for simultaneous recording of RAW and Proxy.

Come by for a #testandcoffee ☕